The company history of Adler Pharma

Susana Niedan-Feichtinger (Master of Pharmacy) took over the license of the Adler Pharmacy in Zell am See/Schüttdorf in 1989. She learned about Schuessler salts in Pinzgau and was inspired by this healing method straight away. Schuessler salts were immediately included in customer consultations and the feedback on their success was astounding.

Thomas Feichtinger invited Susana Niedan (Master of Pharmacy) and Elisabeth Mandl to co-author a book on Schuessler salts. This led to the first manuscript of what would later be known as the Handbook on Biochemistry according to Doctor Schuessler. It became the reference work about Schuessler salts and included new psychosomatic material, which was connected to Dr Schuessler’s work on biochemistry. The fully revised 6th edition of the “Handbook on Biochemistry according to Doctor Schuessler” was published in 2017.

With the acquisition of a powder mixer, space became even more limited and the search for an extension or a new building began. In spring 2002, the building at Brucker Bundesstraße 25 A with approx. 600 m2 of operating space for production, storage and distribution was purchased and converted in accordance with legal requirements. To this day, this is the official company address. The cosmetics production and the administration are located at this site.

Adler Pharma Produktion und Vertrieb GmbH was established in 2004. It took over the production and sales of Adler Topics (cosmetics and care products) and the Dietary supplements. The Adler Topics product range was continuously expanded and further developed as well.

Adler Pharma was bursting at the seams.
With the support of the state of Salzburg, the federation and the EU through corresponding subsidies, it was possible to erect new production premises on the Großglocknerstraße in Bruck. The new production building with 2,500 m² was finished in just seven months from breaking ground to moving in. Production of the Schuessler salts by Adler Pharma in the accustomed top quality was made possible by highly modern clean rooms and the latest machinery. Sales also moved to the new building.

CO₂-free operation

The building’s construction is environmentally friendly and all operations are energy-efficient and CO₂-free. Concrete core activation is used for heating and cooling with energy obtained from groundwater. Hot water is produced by the solar installation on the roof. The entire building is also highly insulated. Adler Pharma was recognised for the construction of this energy-efficient operation: Federal Klima:aktiv award and State of Salzburg – Umweltservice Salzburg.

Cell Vita, Cell Immuferin, Cell Calmin

The novelty was that each tablet contains a differently weighted blend of 6 Schuessler salts, creating a synergy effect. This reduces the daily dosage compared to making the mixture yourself from individual numbers.

The cell complex remedies have an approved indication, which greatly simplifies consultation in the pharmacy and administration. Using these complex remedies is based exclusively on experience with Dr Schuessler’s biochemistry. Many years of experience with the blends themselves have been accumulated, also regarding the weighting of the various minerals.

The Schuessler chewable tablets were created after a 6-year development phase. They made Schuessler salts accessible to diabetics and people with lactose intolerance. Instead of lactose, the main ingredients of the Schuessler chewable tablets are isomalt and mannitol, which also means the chewable tablets are not caries-producing.

In addition, the Adler Topics series was expanded that year with the Soft Feet cream. With consistent application, this foot care cream is the perfect care product in case of excessive callus formation and cracking.

Healingherbs® – original Bach flowers from England were added to the Adler Pharma product range.

Market launch of the mineral deodorant cream DEOMIN. It is vegan and free of aluminium.

Generation change in the family business

On 01.02.2022, Dr. Stephan Niedan took over the management of the next generation from Mag. pharm. Susana Niedan-Feichtinger, Managing Director and founder of Adler Pharma.

Susana Niedan-Feichtinger will take over the management of the Adler Academy. The focus is on training and knowledge transfer in the field of "Biochemistry according to Dr. Schüßler".

In April, the first complex remedy for lactose intolerant people, Zell Allergie Komplex KAUTABLETTEN, is launched. It is used for hay fever and acute allergy symptoms.

In November, the market launch of the "Hot Seven" takes place. This is magnesium phosphoricum in powder form, practically packaged in sticks also for on the go.  The approved medicine is used for acute cramps and colics of the involuntary (smooth) muscles.